Hi Andrew,
I'm so new, my experience would be analogous to that of the 'dumb tourist' visiting a foreign country, wearing a purple fanny-pack, holding a pocket translation book, and saying all the wrong things!
Prior to a few weeks ago, I had absolutely zero experience with any of this. The post made by LukeP (whoever he is), which I found from a Google search without knowledge of that particular forum, lead me here. "So, one day while browsing on the net, I found a forum post (not here) by someone named 'LukeP', who completely gave away his affiliate marketing business model. While I have no idea who he is, and if there is any validity to his methods, he lit a fire under me. This was my Eureka moment."
Your naming him as my 'hero' might be a bit of an overstatement, don't you think?
Keep in mind I'm still learning my ways and figuring things out, and as you say, I DO need to understand why I am adding content. I know absolutely ZERO about presell pages, sales pages, and squeeze pages. However, I have learned a bit about researching small niches, setting up decent wordpress sites, and monetizing them through Adsense. Therefore, that's where I'm going at the moment. Becoming really good at this, before moving onto something else is the plan.
It's really difficult not to move from small niches to e-mail marketing, clickbank sales, and lead generation. My brain is buzzing with all sorts of ideas, but I'm trying to hold myself back until I feel proficient in one area.
Thank you for your 'stakeholder theory' idea. I'll find it and check it out.