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How To Do Keyword Research Without Doing Any Keyword Research

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Offline andrewwilson

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How To Do Keyword Research Without Doing Any Keyword Research
« on: February 24, 2013, 06:31:46 AM »
The following is a version of an article I published on my own site earlier today. I thought it might be interesting to some people here.

The Lazy Man's Way To Keyword Research

For many years I have been selling online. In all that time I have never been particularly into doing keyword research. Maybe it is because I am lazy, but maybe it is because there is another route to attain the goals.

I grew up and have spent most of my life in a selling environment. Always the objective was to build a rapport with a prospect and move them to the point at which a sale would be made.

One of the basics of selling is a process called 'qualification'. At its simplest qualification is about finding out whether the prospect is likely to buy from us or is just walking around passing some time before going home to enjoy dinner with his wife and family.

In face to face selling we did this by asking questions. We'd ask about what the prospects needs were, why they might be spending money, when they might be doing so and several more. If we found that a prospect was not ready to buy now we might, if not otherwise busy, do some relationship building – share information, build rapport and maybe even some product training all with a view to the prospect returning later to make a purchase. Others we'd find were ready to buy right now and we only had to package the deal and close it in order to have cash in the till.

Well, the same applies in internet marketing. there's nothing new in the world. But there is something that we can do. We can choose our prospects!
"Huh, how does that work?" might ask the experienced sales people among you.
Actually it is quite simple. The internet is full of people ready to buy stuff, people who need just one last question answering, one little confidence boost more, one tiny little shove to get them to make a purchase. Also, the internet is full of people looking for general info, people who are just exploring their need for a product or service, people who are not yet ready to buy anything but might one day be.

Research has shown over the years that there is an easy way to tell which group people fall into and even where they are along the process from initial investigation to eager buyer. That surefire indicator of intent is this: SEARCH TERMS!

We now know that people who are ready to buy tend to use a consistent set of search terms and that people who are starting out use others and in between comes a spectrum of types of search terms.

Now, I am sure that most of us want to get a fast return for our investment in our business. We want to find eager, credit card proffering buyers who will TODAY make us just a little bit richer – Am I right?

Given a choice between a person who might buy in a few weeks or months or a person who needs to address a problem right now which will we almost always choose?.

Most of us will seek out people ready to spend money now.

And that brings us to why we do not need to do keyword research – or at least not the type that we have been trained to do since we started doing internet marketing and running an online business.
What we need are the keywords that people use when they are looking for the place to make a purchase. It turns out that the list is not a long one. But the odd thing is that relatively few people use them.

Here's a list of buying keywords, it is not exhaustive but if you use no others when looking for action taking prospects to turn into buyers you will not go far wrong.

1 Buy (product name or product type)
2 (product name or product type)For sale
3 Best price (product name or product type)
4 (product name or product type) Best price
5 Best (product name or product type)
6 Cheap (product name or product type)
7 (product name or product type) Cheap
8 Cheapest(product name or product type)
9 Low cost(product name or product type)
10 Low price(product name or product type)
11 (product name or product type)Sale
12 For sale(product name or product type)
13 (product name or product type)For sale online
14 Who sells(product name or product type)
15 Where to buy(product name or product type)
16 Discount(product name or product type)
17 Discounted(product name or product type)
18 Compare(product name or product type)
19 Price compare(product name or product type)
20 Price comparisons(product name or product type)
21 Price comparisons of(product name or product type)
22 (product name or product type)On Amazon/eBay
23 Where can I buy(product name or product type)
24 Where can you buy(product name or product type)
25 How do I get(product name or product type)
26 Who sells (product name or product type)cheap
27 Who sells(product name or product type)the cheapest
28 The cheapest(product name or product type)online
29 (product name or product type)Compare prices
30 (product name or product type)Under (add relevant prices)
31 Who sells the cheapest(product name or product type)on line
32 Buy(product name or product type)online
33 Cheap(product name or product type)online
34 Cheapest(product name or product type)online
35 (product name or product type)On line
36 Bargain(product name or product type)
37 What is the best price for(product name or product type)
38 Affordable(product name or product type)
39 (product name or product type)Reviews
40 Best reviews of(product name or product type)
41 Buying(product name or product type)
42 Get cheap(product name or product type)
43 Price comparisons for(product name or product type)
44 Compare prices for(product name or product type)
45 Deals for(product name or product type)
46 Online(product name or product type)
47 Is(product name or product type A)better than(product name or product type B)
48 Compare(product name or product type A)and(product name or product type B)
49 Get the best price for(product name or product type)
50 (product name or product type) – used on its own

Let's think why this works for just a moment…
When we are just starting out we will tend to be using open ended questions designed to answer broad questions. As we become more focused upon an eventual purchase we tend to use shorter queries and to be more closely directed until the end when we might type into a search box 'buy XXXXXX'

Surprisingly few people use this strategy and as you can see, if you are using this method there is very little research to be done. You can spend the time generating the content to support the keywords and building back links to your sales oriented content.

This does not mean that we need never do keyword research but I tend to look upon that as more of a task of niche research, looking for areas where there are willing buyers who are relatively under served. Also, we should not ignore, given time, those millions and millions of people who are still researching a product or service, the people with whom we can build a relationship for the future.

In the Automated Websites that I sell I try to stress the idea of building a sales funnel into the site so we have different types of content on them. We try to start with content that supports a single product, that acts as a pre-sell, helping folks to choose to click the links or banners in the article(s) onto the product vendor's sales page. We also carry the content that is more general, that is designed to answer the questions about the topic, provide information, tips and guidelines to prospects and we always suggest that Automated Website owners add their own content and, in particular, it is this last category that needs full-on keyword research of the type that Keyword Canine and other tools support.

The researched keywords will bring in the people just starting the process of buying and the other content leads them down the funnel to a sales page. In the final analysis though the first point is the buying keywords, the ones that never change and apply to all niches, products and services, the ones that shout out 'I WANT TO SPEND MY MONEY!'
« Last Edit: February 24, 2013, 07:56:25 PM by Jonathan Leger »

Re: How To Do Keyword Research Without Doing Any Keyword Research
« Reply #1 on: February 24, 2013, 08:22:56 AM »
The following is a version of an article I published on my own site earlier today. I thought it might be interesting to some people here.

The Lazy Man's Way To Keyword Research

who are starting out use others and in between comes a spectrum of types of search terms.

..... I am sure that most of us want to get a fast return for our investment in our business. We want to find eager, credit card proffering buyers who will TODAY make us just a little bit richer – Am I right?

Given a choice between a person who might buy in a few weeks or months or a person who needs to address a problem right now which will we almost always choose?.

Most of us will seek out people ready to spend money now.

And that brings us to why we do not need to do keyword research – or at least not the type that we have been trained to do since we started doing internet marketing and running an online business.
What we need are the keywords that people use when they are looking for the place to make a purchase. It turns out that the list is not a long one. But the odd thing is that relatively few people use them.

Let's think why this works for just a moment…
When we are just starting out we will tend to be using open ended questions designed to answer broad questions. As we become more focused upon an eventual purchase we tend to use shorter queries and to be more closely directed until the end when we might type into a search box 'buy XXXXXX'

Surprisingly few people use this strategy and as you can see, if you are using this method there is very little research to be done. You can spend the time generating the content to support the keywords and building back links to your sales oriented content.

This does not mean that we need never do keyword research but I tend to look upon that as more of a task of niche research, looking for areas where there are willing buyers who are relatively under served. Also, we should not ignore, given time, those millions and millions of people who are still researching a product or service, the people with whom we can build a relationship for the future.

In the Automated Websites that I sell I try to stress the idea of building a sales funnel into the site so we have different types of content on them. We try to start with content that supports a single product, that acts as a pre-sell, helping folks to choose to click the links or banners in the article(s) onto the product vendor's sales page. We also carry the content that is more general, that is designed to answer the questions about the topic, provide information, tips and guidelines to prospects and we always suggest that Automated Website owners add their own content and, in particular, it is this last category that needs full-on keyword research of the type that Keyword Canine and other tools support.

The researched keywords will bring in the people just starting the process of buying and the other content leads them down the funnel to a sales page. In the final analysis though the first point is the buying keywords, the ones that never change and apply to all niches, products and services, the ones that shout out 'I WANT TO SPEND MY MONEY!'


we buy the ever better keyword program and most of them are not cheap. Then we subscribe to seo news letters elaborating at gr8 length about keyword selection; then we follow one after the other guru in a multitude of webinars, all suggesting another method, causing our heads to bust at the seems and here comes Andrew and in a half days work of composing, consolidating his waste knowledge on the particular subject, setting us straight like few others have in the past. Gr8 article partner!
« Last Edit: February 24, 2013, 08:31:17 AM by bubenberg »


Offline Jonathan Leger

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Re: How To Do Keyword Research Without Doing Any Keyword Research
« Reply #3 on: February 24, 2013, 07:57:10 PM »
Thanks for the great post Andrew, but to keep things fair I had to remove the links from your posts. The policy is to keep personal links in your sig. You're an outstanding member of the forum, I just don't want to cause any hurt feelings over preferential treatment.

Offline snm

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Re: How To Do Keyword Research Without Doing Any Keyword Research
« Reply #4 on: February 24, 2013, 10:30:11 PM »
Engaging, well written, insightful, rewarding!


Regards
SNM

Re: How To Do Keyword Research Without Doing Any Keyword Research
« Reply #5 on: February 25, 2013, 01:36:52 AM »
Excellent post Andrew.

People keep looking for the magic key and there isn't one.

Two words are really important 'Good' and 'Quality'

1 - Good keyword research
2 - Good product (your own or affiliate)
3 - Good exact match domain name (not so important now)
4 - Quality content
5 - Quality backlinks

That's about it
Eliot

Re: How To Do Keyword Research Without Doing Any Keyword Research
« Reply #6 on: February 25, 2013, 09:12:52 AM »
That is also an excellent seed list for extracting keywords from the various auto-suggest tools out there. Thanks for that.
Free niche keyword lists for your new web project. Brand new service. Request your own list today here: Free niche keyword lists

Offline edseward

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Re: How To Do Keyword Research Without Doing Any Keyword Research
« Reply #7 on: February 25, 2013, 06:05:39 PM »
I just don't want to cause any hurt feelings over preferential treatment

It's your forum but I personally don't see the problem in treating a member such as Meg or Andrew different from members who only make an occasional post in the forum.  I know I don't make near the number that they make and it would not bother me to see them have additional privileges. 

Maybe you should have a special category for those who make over 500 posts to the forum or some other such large number of posts to the forum. 

Re: How To Do Keyword Research Without Doing Any Keyword Research
« Reply #8 on: February 26, 2013, 01:29:41 AM »
Maybe you should have a special category for those who make over 500 posts to the forum or some other such large number of posts to the forum

The problem with that is the spammers would be here in droves using bots to post thing like
great post, great info, totally agree, you're so right to get up to the magic number
so that they could start posting links to their spammy sites.

Just my thoughts
Eliot

Offline andrewwilson

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Re: How To Do Keyword Research Without Doing Any Keyword Research
« Reply #9 on: February 26, 2013, 05:10:39 AM »
That is also an excellent seed list for extracting keywords from the various auto-suggest tools out there. Thanks for that.
Yes, I have some looooong lists of action/buyers terms made that way.

Does Keyword Canine have an option to search by and/or rank by commercial intent or for the inclusion of these kinds of terms?

Offline edseward

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Re: How To Do Keyword Research Without Doing Any Keyword Research
« Reply #10 on: February 26, 2013, 08:06:43 AM »
Maybe you should have a special category for those who make over 500 posts to the forum or some other such large number of posts to the forum

The problem with that is the spammers would be here in droves using bots to post thing like
great post, great info, totally agree, you're so right to get up to the magic number
so that they could start posting links to their spammy sites.

Just my thoughts
Eliot

I am sure the system could be set up to disregard counting any posts of x number of words or less.  It just seems a shame that somebody like Andrew who contributes a lot of information and help to the board can not be recognized in some way.   

This is not a big deal and Andrew is not complaining.  :)  It just seems a shame to me that those who contribute very little would complain about "special treatment" for somebody that contributes so much to the board.  And yes, I understand that those who contribute the least are usually the first ones to complain about anything and everything.  :( 

Offline andrewwilson

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Re: How To Do Keyword Research Without Doing Any Keyword Research
« Reply #11 on: February 26, 2013, 12:24:26 PM »
I am understand the ruling. Being able to drop a link makes it easier to justify doing some stuff but if I had worked as well on my site as Jon has on his I'd have no reason to even think about adding a link. :-[

Offline edseward

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Re: How To Do Keyword Research Without Doing Any Keyword Research
« Reply #12 on: February 26, 2013, 03:34:27 PM »
I wish I had Jon's vision and technical ability.  If you can contently fill a needs as he does then visitors will flock to your web site.  I'm good at creating sites and do fairly well at ranking them but I lack both vision and technical ability to do the more complex stuff.

Re: How To Do Keyword Research Without Doing Any Keyword Research
« Reply #13 on: April 13, 2013, 02:32:34 AM »
Many people don't select reasonable keywords for their sites and it cause bad effect on the rank of the site. I think if you can chose some good keywords which are accurate, it helps to generate more traffic.

Offline HoneyJo

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Re: How To Do Keyword Research Without Doing Any Keyword Research
« Reply #14 on: April 17, 2013, 11:57:53 AM »
Maybe you should have a special category for those who make over 500 posts to the forum or some other such large number of posts to the forum. 

In theory this sounds like a great idea~

The problem with that is the spammers would be here in droves using bots to post thing like great post, great info, totally agree, you're so right to get up to the magic number
so that they could start posting links to their spammy sites.

I totally agree with you, this forum would become a nest of spam!
Some people would even be telling us 'peanut butter' stories with links in them~ ;)

HJ

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