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The following is a version of an article I published on my own site earlier today. I thought it might be interesting to some people here.The Lazy Man's Way To Keyword Researchwho are starting out use others and in between comes a spectrum of types of search terms...... I am sure that most of us want to get a fast return for our investment in our business. We want to find eager, credit card proffering buyers who will TODAY make us just a little bit richer – Am I right?Given a choice between a person who might buy in a few weeks or months or a person who needs to address a problem right now which will we almost always choose?.Most of us will seek out people ready to spend money now.And that brings us to why we do not need to do keyword research – or at least not the type that we have been trained to do since we started doing internet marketing and running an online business.What we need are the keywords that people use when they are looking for the place to make a purchase. It turns out that the list is not a long one. But the odd thing is that relatively few people use them.Let's think why this works for just a moment…When we are just starting out we will tend to be using open ended questions designed to answer broad questions. As we become more focused upon an eventual purchase we tend to use shorter queries and to be more closely directed until the end when we might type into a search box 'buy XXXXXX'Surprisingly few people use this strategy and as you can see, if you are using this method there is very little research to be done. You can spend the time generating the content to support the keywords and building back links to your sales oriented content.This does not mean that we need never do keyword research but I tend to look upon that as more of a task of niche research, looking for areas where there are willing buyers who are relatively under served. Also, we should not ignore, given time, those millions and millions of people who are still researching a product or service, the people with whom we can build a relationship for the future.In the Automated Websites that I sell I try to stress the idea of building a sales funnel into the site so we have different types of content on them. We try to start with content that supports a single product, that acts as a pre-sell, helping folks to choose to click the links or banners in the article(s) onto the product vendor's sales page. We also carry the content that is more general, that is designed to answer the questions about the topic, provide information, tips and guidelines to prospects and we always suggest that Automated Website owners add their own content and, in particular, it is this last category that needs full-on keyword research of the type that Keyword Canine and other tools support. The researched keywords will bring in the people just starting the process of buying and the other content leads them down the funnel to a sales page. In the final analysis though the first point is the buying keywords, the ones that never change and apply to all niches, products and services, the ones that shout out 'I WANT TO SPEND MY MONEY!'
I just don't want to cause any hurt feelings over preferential treatment
Maybe you should have a special category for those who make over 500 posts to the forum or some other such large number of posts to the forum
That is also an excellent seed list for extracting keywords from the various auto-suggest tools out there. Thanks for that.
Quote from: edseward on February 25, 2013, 06:05:39 PMMaybe you should have a special category for those who make over 500 posts to the forum or some other such large number of posts to the forumThe problem with that is the spammers would be here in droves using bots to post thing likegreat post, great info, totally agree, you're so right to get up to the magic numberso that they could start posting links to their spammy sites.Just my thoughtsEliot
Maybe you should have a special category for those who make over 500 posts to the forum or some other such large number of posts to the forum.
The problem with that is the spammers would be here in droves using bots to post thing like great post, great info, totally agree, you're so right to get up to the magic numberso that they could start posting links to their spammy sites.