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POLL: Staying in touch with your list via text messaging.

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Re: POLL: Staying in touch with your list via text messaging.
« Reply #15 on: April 10, 2010, 10:33:30 PM »
This depends totally on the specifics.
Downside:
Every time I cross a border in Europe, sometimes up to 5 times a day I get a txt from the new provider ! Irritating and unnecessary, and I might add expensive. Cross-border ncoming txt msgs in Europe is much more than just $0.10
Upside:
If, however; I am in town and my favorite restaurant-clothing store-book shop -whatever has a special for me as a registered customer -YES. I believe this could be great as long as it stays local and b2c specific.
Downside:
If my favorite "watering hole" knows I am in town and invites me to a welcome drink at Happy Hour just how much of an invasion is that into my privacy?!?
Richard

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Re: POLL: Staying in touch with your list via text messaging.
« Reply #16 on: April 10, 2010, 10:38:13 PM »

Text marketing is the same thing, First off you need to look at who you are marketing to? People 50 and up are not a big part of the texting market, they just don't get it and they never will. It's like trying to teach my 90 yr old grand mom how to use a computer she just don't see the need for it and thats fine. But now, what if your product was geared at the 18-35 yr old market, hmmm think texting might work? Damn Skippy!



You make some very interesting points. I voted "no" because I am in the granny generation, I can't be bothered with getting commercial texts on my mobile phone - it's for necessities, nothing else and it's also an "old-fashioned" phone, because it's for text and conversation only - no pictures, no emails, no internet!! However, if you are marketing to the younger generation, it might be very useful. I thought the article in the attached link was very interesting. If you don't want to read it all, scroll to the bottom, where the daughter's reply is.
http://www.dailymail.co.uk/femail/article-1263568/Facebooks-wrecking-daughters-future.html#ixzz0kDPlsLTW

Re: POLL: Staying in touch with your list via text messaging.
« Reply #17 on: April 10, 2010, 11:00:14 PM »
Jonathan,

I voted "no" because:

  • I think email is good enough for staying in touch.
  • Having to check various systems would be an additional overhead
  • I tend to regard my mobile phone as private, and not for this type of use



Mark
Mark

Re: POLL: Staying in touch with your list via text messaging.
« Reply #18 on: April 10, 2010, 11:51:24 PM »
Hi Jon,

Well it's a big NO for me as well. I really haven't become a mutant yet, (Six fingered hand) and certainly don't intend to either. I don't own a cell phone, I find they are intrusive into my personal life, work phone is bad enough. I sometimes turn that off as well when ever I can. I'm employed to work not answer phones calls let alone make text messages. Just recently my life was endangered by an apprentice who was too busy texting to watch what was going on and failed to isolate an electrical circuit, lucky I tested it first as usual, I don't trust anyone. He certainly doesn't work with me now.

Emails??? I reckon I take myself off more lists per week for the constant bombarding of useless "buy this, buy that". As for the pathetic excuse that the younger generation love it, that may be but only if you can speak their text language remember, and each country has a different text style. So what works in one country may not work in another. Nope the very last thing I want is text alarms going off every few minutes when I am trying to do something else or worse still trying to sleep. Have you noticed that kids these days cannot communicate very well in person????

There are no words in the English language that can express my dislike of Texting, if you cannot talk to my personally don't bother to make contact, sorry guys. By the way I am not that old either!  ::)

Re: POLL: Staying in touch with your list via text messaging.
« Reply #19 on: April 11, 2010, 12:00:42 AM »
100% Against. I hate the {snip: bad language removed} things! Even if I get one, (I tell everyone not to send any to me) and want to reply , I'll make a phone call.

Phill
« Last Edit: April 19, 2010, 05:13:58 PM by Jonathan Leger »

Re: POLL: Staying in touch with your list via text messaging.
« Reply #20 on: April 11, 2010, 12:27:04 AM »
Hi Jonathan

No way for me. It takes me all my time to use my PC keyboard.

Personally I hate composing texts.

As noted by previous posters it is definitely a generation thing.

So in the future who knows?

Jim

Re: POLL: Staying in touch with your list via text messaging.
« Reply #21 on: April 11, 2010, 01:25:01 AM »
Jonathan

i think text marking has a valid use, like all marketing - it must be used correctly

so yes i think text should be added to the overall marketing mix

consider this - with the greater use of smart phones ( iPhone etc.. ) a sms text with a url to an offer page could be very good, + paypal mobile payments - the combination could make for very good business model

as it happens we have created full mobile versions for our e-commerce web sites as more and more people use iPhone for internet surfing

so my response is not yes or no - but when !

Nicholas-UK









Re: POLL: Staying in touch with your list via text messaging.
« Reply #22 on: April 11, 2010, 01:44:53 AM »
Oh man this subject really gets me going.

Absolutely 100% NO.

I'm surprised that the poll results so far show such a low level of disagreement with the prospect of getting marketing messages on the mobile.

I guess if that's your preferred method of communication and you've agreed to receive texts then that's your choice but for me my mobile (and by implication) my time away from "work" mode is treasured. Go there at your peril!

I wrote a post about this a couple of weeks back when the pitches for mobile marketing started.

I've added the link here so you can see my wider thoughts (I understand if you remove it but I'm not looking for cheap backlinks etc - just added it to expand on these comments)

http://wizzersays.com/mobile-phones/mobile-phone-marketing-give-me-a-break/

Glad to see you asking this question Jon rather than just assuming it to be a great new source of business

Re: POLL: Staying in touch with your list via text messaging.
« Reply #23 on: April 11, 2010, 02:28:33 AM »
Unbeknownst to many in the iPhone, iPad, Blackberry, ad infinitum groups, there is a life after internet marketing.  It would be just another ball and chain.  Emails are just fine.

Re: POLL: Staying in touch with your list via text messaging.
« Reply #24 on: April 11, 2010, 04:09:53 AM »
Hi Jon,

My answer was NO WAY..... But I lied  :o  As I was reading down through the answers from other users (especially billclemens)  I realised that I have registered for this sort of thing in the past, once for subway, and once for a cinema, and they were for the sort of thing Bill talked about, a Two for One offer at the cinema and registering for their Wonderfull Wednesday promotion or something like that, and a free 6" at subway.  I then received one or two messages from them for a while and then they just sort of faded away.

So yes I will accept it for very specific offers that I get there and then, but giving my number to an Internet Marketer, Not a chance, not even the ones I trust (and there is only a few, yes Jon your one of them).  The emails I use to register for various IM offers, products, and forums etc are not used on any websites etc, but the amount of spam I get to them is huge, so some IM's out there sell their lists even though they all have privace policies that say they won't.

So I guess my answer is 'Yes but No'  :D

Jim 

Re: POLL: Staying in touch with your list via text messaging.
« Reply #25 on: April 11, 2010, 04:13:40 AM »
I really find the amount of negativity on this topic unbelievable. This room is for Internet Marketers correct??? All I can think is that most people in this forum must be newbie's. I've been marketing online full time since 1998.

Text marketing is the same thing, First off you need to look at who you are marketing to? People 50 and up are not a big part of the texting market, they just don't get it and they never will.

My personal opinion on this is if your not moving forward ahead of the crowd then you are being left behind the crowd in the dust. And if thats the case Internet Marketing may not be the right way for you to earn a living, simply because you will never earn a living by standing still complaining about how everyone else is texting and tweeting and Facebooking, when all you need is you Trusty, Rusty, Old Email!!!

End of rant, Have a good one all, let me know what you think.

Bill

Bill, if you've been marketing online since 1998, I would surmise by your answer that you haven't become a very observant listener in that duration.

The question Jonathan posed was "Would you opt-in to receive text messages via your phone if the
incentive was strong enough?"

Your rant pertained to whether or not SMS marketing is a viable marketing tool. I would certainly use it as a marketing tool in an adjunct capacity to my other marketing tactics, as I clearly understand many of the benefits that you laid out.

On the other hand, I won't be opting in any time soon to receive messages... which is an entirely different thing from understanding and utilizing its viability.

As others have stated here, my phone is off limits, as it goes with me everywhere. When I'm away from running my businesses, I don't need any more distractions/interruptions in my life, and those who need to get a hold of me know how to do so.

Offline leew

Re: POLL: Staying in touch with your list via text messaging.
« Reply #26 on: April 11, 2010, 04:30:11 AM »

Text messaging is for kids, teens and middle management who think they are Execs.

I'm on the computer all day and don't need the distraction of a hand-held to answer communication.  Plus on my cell phone plan it's extra money to do texting.

Lee

Offline Jonathan Leger

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Re: POLL: Staying in touch with your list via text messaging.
« Reply #27 on: April 11, 2010, 04:36:57 AM »
Bill:

I absolutely see the marketing power of texting for local businesses.  The examples you give for pizza shops, etc., make perfect sense.  That's actually where I first heard about the method (a friend, like you, sets up businesses to take advantage of this).

What I'm wondering is if that kind of marketing has any benefit to us IMer's.  For the local shops, no doubt, but what about for me?  So far I'm just not seeing anything I could use it for -- but if you have ideas, lay them on me!

Re: POLL: Staying in touch with your list via text messaging.
« Reply #28 on: April 11, 2010, 04:50:30 AM »
Hi Jon,

My reason for voting "No" is simple... I never read text messages. 5 years ago I had a client who texted me a "Happy Thanksgiving" message, which I finally noticed on my phone right around Christmas. Made me laugh that I didn't even see it there. If someone wants to reach me, texting is definitely not the way to do it.

That being said, I am in the demographic for whom texting is not as common (over 50). If I was marketing to Gen Y (maybe even Gen X) folks, I'd definitely look into it as part of the mix.

Bruce

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Re: POLL: Staying in touch with your list via text messaging.
« Reply #29 on: April 11, 2010, 04:58:48 AM »
Bill:

I absolutely see the marketing power of texting for local businesses.  The examples you give for pizza shops, etc., make perfect sense.  That's actually where I first heard about the method (a friend, like you, sets up businesses to take advantage of this).

What I'm wondering is if that kind of marketing has any benefit to us IMer's.  For the local shops, no doubt, but what about for me?  So far I'm just not seeing anything I could use it for -- but if you have ideas, lay them on me!
OK, I am trying to think where (ie under what circumstances) I would be willing to receive a commercial text, not necessarily about internet marketing but what the general principles would be:
(1) a product I am desperate to get eg, if it's on ebay, or only available at a particular outlet. If I were desperate to get a particular product, eg a special make of guitar or something special for someone's birthday or something rare that is only available occasionally, then yes, I would be willing to sign up for a text for that particular product or in those particular circumstances. It would have to be a one-off (until my need had been satisfied or I no longer cared enough) and easily stopped, for instance if too many texts were coming through.
(2) a danger situation that I wouldn't want to get into. My local bank advertises that it will send you a text if your bank account is in danger of going overdrawn. I am not signed up for this, nor do I intend signing up BUT if circumstances were different, I might.
(3) I live in a fairly rural area and buy online and get the rest of the stuff locally but I go into the city fairly often for regular items I can't get otherwise (or too expensive to post). My time is fairly flexible so I MIGHT be willing to sign up for texts from one of the shops I visit regularly if they were offering discounts on some of the stuff I like. As my time is flexible, I could pop in at short notice
(4) Maybe health related texts, reminders for dental or optical checkups etc.
That's all  can think of at the moment!