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Tips For Email Marketing

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Tips For Email Marketing
« on: April 09, 2010, 07:50:46 AM »
Your email marketing, whether its a regular newsletter or sporadic promotional messages are only worth doing if its going to interest your audience. You may be writing about important developments at your company - but do customers really care about them? If you feel you have to include news and information that doesn't have a direct affect on the customer experience, then make it the minor message rather than the main feature.

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« Last Edit: February 04, 2011, 10:10:27 AM by Meg »

Offline Meg

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Re: Tips For Email Marketing
« Reply #1 on: April 09, 2010, 09:53:05 AM »
Your email marketing, whether its a regular newsletter or sporadic promotional messages are only worth doing if its going to interest your audience. You may be writing about important developments at your company - but do customers really care about them? If you feel you have to include news and information that doesn't have a direct affect on the customer experience, then make it the minor message rather than the main feature.


Yes, that's well worth remembering - your message has to be of VALUE to the customer and also be what they WANT.

Offline leona

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Re: Tips For Email Marketing
« Reply #2 on: May 26, 2010, 01:55:33 PM »
Your email marketing, whether its a regular newsletter or sporadic promotional messages are only worth doing if its going to interest your audience. You may be writing about important developments at your company - but do customers really care about them? If you feel you have to include news and information that doesn't have a direct affect on the customer experience, then make it the minor message rather than the main feature.


Yes, that's well worth remembering - your message has to be of VALUE to the customer and also be what they WANT.
I don't know of the number of emails I receive that are of NO value nor interest to me - if I wanted to read your blog about how you and your friends went scuba diving - then I would read your blog.  Email marketing should be targeted to help the recipient - not bore them
Good post
Leona  :)
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Re: Tips For Email Marketing
« Reply #3 on: June 09, 2010, 08:41:21 AM »
Email marketing should be targeted to help the recipient - not bore them

Keep that in mind when you write your "Author's Bio" as well! The same principle apply but soooo many people don't get it.  ::)
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Re: Tips For Email Marketing
« Reply #4 on: January 06, 2011, 10:02:13 PM »
hey....
 One thing that I would like to add is that for emails with multiple sections (like a newsletter) do the plain text cut-and-paste into html, but add a table of contents for the email at the very top--above the greeting. You can even link those to each section if you're feeling industrious.
Statistics show that people are increasingly deciding whether to read an email based on what's in their preview pane. So by teasing them with the various titles/headlines, you have a better chance of getting them to read more.
[snip: no irrelevant links in the body please. You can add a link to your sig, once you have 5 posts]
« Last Edit: January 20, 2011, 07:33:31 AM by Meg »

Re: Tips For Email Marketing
« Reply #5 on: January 21, 2011, 10:11:59 PM »
If you are really interested, search some tips in Google. The information is well elaborated for the benefits of the users especially the beginners in email marketing. However, you should be careful in choosing so that you cannot annoy other people.

{snip: keep links in your signature please -- once you reach 5 posts you can include one in your sig}
« Last Edit: January 26, 2011, 12:48:25 AM by 4shley »

Re: Tips For Email Marketing
« Reply #6 on: May 27, 2011, 12:57:38 PM »
Hi  Howarde

A couple of things I'm not sure about otherwise pretty good advice


2 Use personal stories - Tell stories (they don't need to be real) >>>> I would be very careful how you use stories that aren't true. Misrepresentation is a very serious offence

8 Send free things in the morning, and paid things in the evening, more people buy after work than during>>>> This is pretty hard to put into practice when subscribers come in from work at different times depending where in the world they live

Just my thoughts
Eliot

Re: Tips For Email Marketing
« Reply #7 on: May 09, 2012, 03:07:49 AM »
Tips for E-mail marketing:-
1.You have to huge list of Email Contacts
2.Make a good title. A good title is necessary.
3. Have a deep understanding of customer need.
4. Sending email with a target.
5. Do not send frequently.


Re: Tips For Email Marketing
« Reply #8 on: May 12, 2012, 07:14:41 AM »
Tips for E-mail marketing:-
1.You have to huge list of Email Contacts
5. Do not send frequently.

Have you ever actually tested the 2 things you pointed out above?

One of the biggest boosts in my business is email marketing.  I disagree with the need to have a a huge list.  Someone with a list of just 500-1000 people could make a great living from it if they are sending the right information and promoting the right products.

Why would you not send frequently?  What qualifies as frequently?  1 time per day?

Some weeks I send an email everyday, other weeks it's 2-3 times per week.  You need frequent contact or your list will forget about you, gt distracted and move on...

Now, here's where most people go wrong.  The people that email frequently have a tendency to ABS (always be selling). 

If you always sell of course, your list will get tired of that and will unsubscribe.  If you promote useless junk that doesn't work (or you have no clue it ill work or not) they will leave.

How do you get around this?  When you send an email make sure it does the following....

1.  Addresses what your audience needs.
2.  Only promote products that help address those needs.

I still love the old standard 80/20 rule.  80% good solid free content that will greatly help your subscriber.  20% recommending. 

I use the term recommend over selling because if you're really doing this right you'll know the product you're promoting very well.  You'll know if it will really help your members and if it won't, do not promote it.

Too many marketers out that have this rule reversed and promote constantly and provide little to no good helpful information.  Some don't care as they get enough buyers to not worry about it.  But, if you really want to help your audience and earn a good living by doing it help first, worry about your bank account 2nd, it'll come.

But, message frequency is determined by the list owner and what content that owner is sending.
« Last Edit: May 12, 2012, 07:16:14 AM by Michael Brown »

Offline Baconr

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Re: Tips For Email Marketing
« Reply #9 on: August 26, 2012, 03:35:03 PM »
"Do not send frequently." 

Sorry, I do not agree with this statement at all.  Especially today when people are getting bombarded with emails from everyone else.  If you aren't keeping in contact with your list, they WILL forget you. 

I have an email list I mail every 2 days.  I once went a week with no mail and a few people wrote asking me if I was sick!  So I know they are getting read.

Here's a tip.  If you are really doing the "work", then you should be keeping up with what is going on in your niche.  If you know, then it's easy to share News with your list, not just emails you need to write or offers.

Think of it like Content Curation but with emails.  People are busy.  They don't have time to run around the web looking at all the new information coming out on topics and sifting through to see if it's good or not.  You SHOULD have.  So share that information with your list. 

Now you're not a spammer, but rather someone who obviously knows what's going on in their niche (authority) and you're not like everyone else just sending a bunch of worthless crap or pitching them everyday (trust).  Plus you're not trying to create emails yourself everyday. 

Priceless 8)

Offline snm

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Re: Tips For Email Marketing
« Reply #10 on: August 26, 2012, 08:11:43 PM »
Another thing is to add your personality to emails. Not just write impersonal stuff.

Regards
SNM

Offline Steve666

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Re: Tips For Email Marketing
« Reply #11 on: October 16, 2012, 11:03:16 PM »
Email marketing is good for spreading message and one of the efficient way of sending message and time delivery is very efficient thing in email marketing.

Offline nawan

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Re: Tips For Email Marketing
« Reply #12 on: December 12, 2012, 01:04:44 AM »
Email marketing is one of the most cost effective approaches you can take to distribute information to your current and potential clients.
Compared to traditional media, email is fast, personal, interactive and extremely cost effective.

Offline edseward

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Re: Tips For Email Marketing
« Reply #13 on: February 16, 2013, 09:53:48 AM »
"Do not send frequently."

Sorry, I do not agree with this statement at all.  Especially today when people are getting bombarded with emails from everyone else.  If you aren't keeping in contact with your list, they WILL forget you.

You need to remember that people are not on your lists to be your personal gold mines.  They are on your lists for what you can provide them, not what they can provide you.

I receive over 1000 emails a day.  99% of them are totally worthless to me, from people I have never heard of promoting products I would never use or from people who I do know who think it is alright to send me an email every day or two promoting some product so they can earn affiliate income.

Needless to say, I don'[t buy from links from either group.

If you want me to buy from a link in your email then give me something to make it worth it to me to do so.  Don't send out "buy this" emails every day or two to me.  Send two or three emails that contain information that might interest me without any sales pitches in them.  It might be a link to something you read that impacts on why I am on your list.  It might be a short article that you write about the niche subject that might be helpful to me.

Then the third or fourth email can be about an affiliate product that you recommend I buy.  But make sure you have used the product yourself and you know the good and bad features about the product.

Then I will stay on your list and I will buy from your links. If I determine that you do not use the products that you recommend or that you are recommending the latest and greatest that will make you the most money, then you have lost me as a subscriber.

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Re: Tips For Email Marketing
« Reply #14 on: March 23, 2013, 07:35:49 AM »
Another consideration for email marketing is determining what type of format to use. The most widely usable format is text vs HTML. You need to decide what format works best for you and your audience. Choose one or both but be consistent.  Knowing who your audience is will help you decide what will work best for you.

Good luck and happy marketing:)