I am planning to start writing a twice-weekly newsletter.
I am aware that there are many internet marketing newsletters out there already, but that many of them just turn out to be a glorified pitch-fest. I am not interested in publishing anything like that, but want to produce a newsletter that is interesting to read and contains useful content.
To that end, I would like to ask any member, who has the time to answer, just two things:
1) What would you expect to find in a newsletter that you would look forward to reading?
2) What would cause you to unsubscribe from a newsletter?
My thanks in advance to anyone who answers.
Dave Everett
Dave,
1). Whatever specific part of IM your niche is stick with it. For instance if you're teaching how to build mini-sites and make money with them all the tip emails from your newsletter should be based on that topic. Slip in something else but stay on topic for the most part. If you can come up with a list of things that you think most people in your niche overlook, mail about those things.
Change it up a bit too. Instead of just sending people an email with a bunch of text, sometimes send them to a video, chart, audio on your blog. Email can get boring without giving people additional options to view sometimes.
2). I agree with Meg here and this is probably what MOST marketers do wrong. Unless your list is specifically signing up to get emails promoting stuff every other day, avoid this. Promote less, offer good advice and tips more.
My rule whenever I email my list I always think... "How will this email help them." Think less of yourself and more of them and your rewards will be much higher, your fan base will love you and you'll also be helping someone.
Also think of this "How would I feel if I got this email from this person?" If you wouldn't feel good about getting it yourself, don't queue it up.
I follow 4 simple steps when building my list... Follow through on whatever I promised when the signed up for my list - share who I am so they get to know me (build trust) - open the lines of communication (allow access to Facebook, helpdesk, blog and optionally through a reply email) - after you've established that then start marketing to them but only things you yourself would recommend.
Sorry for the long reply here. I am very passionate about Email Marketing and more importantly, Relationship Marketing.
Someone great to watch with how they email is Jon Leger here. Very few promo pitches and when he does they are for good products that work. In return he also provides solid emails that will help his readers.
Topic: What Would Be Your Ideal IM Newsletter? (Read 622 times)