Hello
I wanted to ask a question about competition or as I understand it the 'soc' column.
Before I start please don't all jump on me for asking a stupid question

as I am really new to this and am honestly just trying to understand how it works.
Maybe if I give an example - if I type in 'zune software' the soc column says 0 but then when I look at this, the top links seems to have loads of links even to the actual keyword. I am probably looking at something wrong, so if anyone could explain this a bit more it would be great?
Many thanks, Ali