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Google Key Word tool

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Google Key Word tool
« on: August 05, 2011, 12:12:47 PM »
Let me pose a hypothetical.

You do a search for "word" and it comes back with 10,000 results locally, then you do a search for "the word" (literally a word with 'the' in front), or "words" (plural) ... etc, and each of these variations have 10,000 results.

Is the key word tool saying that the "word" AND all its combinations have a total of 10,000 results. Or is it saying that "word" = 10k and "words" = 10k and "the word" = 10k for a total of 30k?

There are some combinations that I see that have very similar monthly searches, but some that are so different that it just cant be the case. Also, Serps seem to be different for each phrase.

Any input is much appreciated,
Thanks!

-NeoenY152 (Brian)

Re: Google Key Word tool
« Reply #1 on: August 05, 2011, 12:57:15 PM »
That depends on how you set up the keyword tool. The standard setting is "broad match" which means it takes all those variations you mentioned together.
You can set the tool to "exact match" (the setting is on the left side quite low) and then only exact matches for all the variations are counted.

Mike

Re: Google Key Word tool
« Reply #2 on: August 05, 2011, 04:02:47 PM »
Wow, this is huge. I've been doing all my searches with broad, good thing I asked this question early.

Is there a way to know what all is being targeted when 'broad' is selected?

Thanks Mike, I think you just saved me a lot of time and money.

-Brian

Re: Google Key Word tool
« Reply #3 on: August 05, 2011, 11:05:16 PM »
hi Brian

In a broad match search using google adwords tool every keyword is searched for so an adwords search for Evening Dress would look for the words Evening + Dress either singular or in any combination,

You have to remember that these searches are aimed at google adwords advertisers NOT for SEO

In my opinion I wouldn't worry too much about search volume because over time, if you do quality content, then you will attract visitors for keywords you haven't even optimised for.

Exact and phrase are more to do with advertising with google adwords than optimising pages and allow advertisers to concentrate and streamline their campaign.

I don't know of anyone who searches using exact [keyword] because it doesn't make sense and it doesn't make any difference
Between the two I think Phrase "keyword" is possibly the best one to search with as this is used by a few people.
I've found that the vast majority of people just type in the keyword or keyword phrase

Google search results Evening Dress - 35,900,000
Google search results [Evening Dress] - 35,900,000
Google search results "Evening Dress" - 22,900,000

If you want googles definition and explanation then here's the link

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6100

Hoping this helps
Eliot

Re: Google Key Word tool
« Reply #4 on: August 05, 2011, 11:58:01 PM »
@Brian

No there is no way to know for sure what is targeted in broad match. A good bet would be all the other keywords that the keyword tool digs up. Again definitely not exactly, but it gives you an idea.

@Eliot

While I totally agree with you regarding creating traffic, I want to add a thought:
The quality of traffic sometime depends heavily on your keyword. Especially when there are "buying mode" keywords that are very similar to "browsing mode" keywords.

Just recently I watched a video of a german marketer who managed to get to the number one spot for "HD 1080p" and managed to earn ...drumroll... nothing.
He made an analysis of what he did wrong and one of the reasons was, that although he was getting plenty of traffic, he got the wrong affiliate system (amazon cookies expire after 24h) and because people where in browsing mode did buy a lot later. He then concluded that more specific long tail keywords would have been better (like "buy Philips HD 1080p" or the same with Sony, LG , etc)
Now if he did a broad match on those it would be very hard to decide which keywords to optimize for as the traffic number would include all those company names...
In my opinion an exact match search is more helpful as soon as you are not determining whether there is traffic in a niche but if you want to decide on a certain long tail keyword...

Mike

Re: Google Key Word tool
« Reply #5 on: August 08, 2011, 11:52:42 PM »
Its really heard to select keyword in seo service because generally i am choose broad key word in keyword selection but other keyword like negative,exact,etc.are making so much competition in the search engine.you have to take keyword which have average competition.




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« Last Edit: August 09, 2011, 01:31:52 AM by Meg »