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Different themes have different widget locations and some even have none. On our sites we use Semiologic which has the location 'before the entries' which is above any blog post content and below the header.If you use a widget in that location you are going to need to format the content with HTML whereas if it is done as a sticky post it will have the HTML formating sorted out for you and you can use the editor to easily make the thing look how you want it to look.Also, if you use a text widget then the content will not be visible to the site search, tagging system or rss feeds. We use this location to place banners, although we have become less keen on that since Google started getting upset about not having enough content above the fold. These days, for many sites this is a good location to run slideshows of images or promotion of internal content on some kind of an image slider.